I once heard that Kate Winslet always asks, “What can I get for free?” She’s not classically trained, but she’s undeniably brilliant. So basically this “what can I get for free” breaks down to how, on set, she takes whatever the day gives her and weaves it into her performance. If her legs hurt (free), […]

Do you have to sacrifice fortune to lead with heart—or the other way around, or can you do both? For a long time, I thought you couldn’t have both—that choosing integrity and connection meant letting go of financial success. It’s easy to feel caught between the two, and sometimes it can even lead to judgment […]

As we start a new year, I’ve been reflecting on how to approach things with more authenticity and vulnerability. I’ve always prided myself on embracing growth, but this year, I want to focus on embracing imperfection—and not just that, but really showing it. I’ve been listening to music more lately, especially with my son, who’s […]

Show Up Fully. Your Brand Needs The Real You. Let’s be real: your brand isn’t just about pretty colors, a killer logo, or a clever tagline.

I see so many strong women driven to make a difference in the world. They deserve a brand that reflects their unique vision. They’re not just building a business; they’re breaking through status quo, creating better opportunities for their family, and making the world a better place. If this sounds like you (and myself included) […]

The recent uproar over the redesigned Jaguar logo has sparked conversations across the design and branding communities. Some love it, others hate it—but the truth is, the logo alone doesn’t make or break a brand. While logos are often the most visible part of a brand, they’re just one piece of a much larger puzzle. […]

Breaking Molds in Design: Collaboration, Authenticity, and Strategic Branding The design community is often celebrated for creativity, bold ideas, and trendsetting, but great design goes far beyond visual aesthetics. As designers, our real work is about collaboration—partnering with clients to understand their unique needs and solve problems with strategic branding solutions. It’s not just about […]

In the world of branding, there are rules—unwritten standards that most businesses follow to look professional and reliable. But what if following the crowd is actually what’s holding your brand back? Bold design choices, those that break away from the norm, can elevate your brand and help it stand out in a crowded marketplace. In […]

Bureau Alice, led by Alice Hoffmann, is an illustrator whose bold, simple, and graphic style makes a lasting impact. Known for her minimalist aesthetic, Alice utilizes striking, geometric designs that balance simplicity with depth. One of the most captivating aspects of her work is her distinctive color palettes—each hue is carefully selected and applied to […]