The Mad Blog

A vibrant space where design, illustration, and business meet real-life insights, offering resourceful and refreshing perspectives for creative thinkers and doers.

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Show Up Fully. Your Brand Needs The Real You. Let’s be real: your brand isn’t just about pretty colors, a killer logo, or a clever tagline.

I see so many strong women driven to make a difference in the world. They deserve a brand that reflects their unique vision. They’re not just building a business; they’re breaking through status quo, creating better opportunities for their family, and making the world a better place. If this sounds like you (and myself included) […]

The recent uproar over the redesigned Jaguar logo has sparked conversations across the design and branding communities. Some love it, others hate it—but the truth is, the logo alone doesn’t make or break a brand. While logos are often the most visible part of a brand, they’re just one piece of a much larger puzzle. […]

Breaking Molds in Design: Collaboration, Authenticity, and Strategic Branding The design community is often celebrated for creativity, bold ideas, and trendsetting, but great design goes far beyond visual aesthetics. As designers, our real work is about collaboration—partnering with clients to understand their unique needs and solve problems with strategic branding solutions. It’s not just about […]

In the world of branding, there are rules—unwritten standards that most businesses follow to look professional and reliable. But what if following the crowd is actually what’s holding your brand back? Bold design choices, those that break away from the norm, can elevate your brand and help it stand out in a crowded marketplace. In […]

Bureau Alice, led by Alice Hoffmann, is an illustrator whose bold, simple, and graphic style makes a lasting impact. Known for her minimalist aesthetic, Alice utilizes striking, geometric designs that balance simplicity with depth. One of the most captivating aspects of her work is her distinctive color palettes—each hue is carefully selected and applied to […]

Wyatt Hersey is a talented illustrator and muralist based in Chico, California, whose artwork reflects a deep connection with nature and the human experience. He draws inspiration from both his passion for ecology and folk art traditions from around the world. His murals often combine vibrant, simplified color palettes with whimsical and symbolic characters, evoking […]

Ty Williams is a talented illustrator known for his playful, carefree style that captures a relaxed yet vibrant essence. His work often features soft, sweeping curves and a distinctive use of color, creating a sense of warmth and flow. Williams’ approach is not just about the visuals but also about conveying a laid-back, optimistic attitude […]

Searched 4 sites Tom Froese is a talented Canadian illustrator whose work stands out for its playful and vibrant aesthetic. Known for creating whimsical illustrations with bold colors, expressive shapes, and textures reminiscent of printmaking, Froese has made a name for himself in the world of commercial illustration. His work spans across a range of […]

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