it's a process
Why Magenta?
I don’t even like designing with pink! But here’s why it’s part of my name:
I’m a huge believer in process. There’s so much behind-the-scenes work that goes into a successful brand — work that clients rarely see. But without it, your branding and website wouldn’t have the same impact.
Magenta is like that hidden work. Before the digital age, I came from print design, where magenta was essential. You couldn’t print a photo without it! It’s also used in printer files to mark instructions and guides, even though you never actually see it in the final product.
It’s a nod to my print roots and a reminder that a brand’s success is built on a solid, thorough process. Without it, even the best ideas can fall short.
Without a process, we’d all go a little mad!
