why magenta: it's a process
Why Magenta?
I don’t even like
designing with pink!
I'm really big on PROCESS. There's so much that goes into a great brand that your client NEVER sees, but without it your branding or site would never be as strong or impactful. That's kind of like the color magenta. I come from print design, before digital was all the rave. Magenta is an essential color - you wouldn't even be able to print a photo without it! Not to mention it's used through out printer files to denote instructions and guides. BUT as the customer you never actually SEE the magenta. Yet without it, many print jobs would fall apart and give you production results you didn't expect. So it's a little homage to my print upbringing and to the importance of process. Without an amazing, thorough process, a brand could fall terribly short of hopes and expectations.