Building a brand or website shouldn't feel overwhelming. You have a business to run, and you need a creative partner who can see the big picture, understand what makes you different, and bring it all together.
My process is designed to take the guesswork out of the experience, with clear direction, thoughtful collaboration, and a plan from the very beginning.
A Clear Path From Vision to Reality.
1. A Fit Call
Let's see if we're a match.
We'll start with a complimentary 15-minute conversation about your business, what you're looking to accomplish, and how I can help. It's a chance to get to know each other and make sure we're the right fit before moving forward.
2. The Foundation
Clarity before creativity.
This is where the real work begins. In a focused two-hour interview, we'll dig into your business, your audience, what sets you apart, and where you want to go.
From there, I'll develop a strategic creative brief that captures your positioning, priorities, and direction, along with a recommended website sitemap when applicable.
You'll walk away with a clear roadmap for your project, whether we move forward together or not.
$650
Your $650 Foundation investment is credited toward your larger branding or website project.
3. The Creative Work
This is where the ideas take shape.
With a clear direction and a plan in place, I'll get to work designing your brand or website. You'll see the work come together through a thoughtful, collaborative process, with clear milestones, opportunities for feedback, and a timeline we both understand.
You'll always know what's happening, what's needed from you, and what comes next.
No endless back-and-forth or wondering what happens next. Just a clear process, good communication, and work we're both excited about.
Before we jump into design, we get clear on where you're going and what it will take to get there. That means fewer surprises, more intentional decisions, and a final result that feels unmistakably you.
Ready to get started?
The Packages
Based on the Foundation Session we'll recommend one of these three options.
The Essential
Most Popular
For established creatives and service providers whose websites no longer reflect the quality of their work. We create a custom Showit website built around what makes your business different, with cohesive visual styling that brings everything together and helps attract the clients you want to work with.
$8000
The Flagship
For brand founders and scaling businesses launching a complete visual ecosystem across web, e-commerce, and product touchpoints. Includes everything in The Flagship, plus expanded brand architecture, e-commerce setup, and design for your primary launch collateral or hero packaging assets.
$1600
THE SIGNATURE
$4500
Best for: Businesses that need a polished, strategic online presence without a full custom build.
Best for: Established creatives ready for a brand and website that better represent their work.
Best for: Businesses that need their brand to work across multiple customer touchpoints, not just their website.
For emerging businesses and creatives who need an elevated digital or brand presence quickly. We build a strategic Showit website and essential brand identity that establishes immediate credibility so you can launch with complete confidence.
Brand identity, including visuals and brand voice
Website, including copy, design, and development
May include one of the following:
Expanded brand identity, including visuals and brand voice
Custom website, including copy refinement, design, and build
E-commerce setup and integration
Additional branded touchpoints, such as packaging, print materials, or launch collateral
Could include the following:
Brand styling, including color, typography, and overall visual direction
Custom Showit website, including copy refinement, design, and development
Simple brand mark or wordmark, if appropriate to the design
Could include the following:
– Sarah Mastracco | Flavor Fork
“As both a designer and project manager, she strikes the perfect balance of creativity and organization; guiding each step with clarity, intention, and genuine enthusiasm. ”
What Others Say
Inquire
FAQ
Do I get to pick my own package?
Based on what we learn in your Glow Up, we'll recommend the package that actually fits your goals.
What if my project doesn't fit one of your packages?
Most projects will fit comfortably within one of these three packages, but every business is different. If your needs fall outside the usual scope, we'll explore those details during the Foundation process and find the right approach for your project.
What if I only want the Foundation Interview?
That's completely fine. You'll walk away with a strategic creative brief that gives you clarity on your business, your audience, and the direction for your brand or website. It's yours to use whether we continue working together or not.
Do I need to have all my content ready before we begin?
Not right away! We can define your project scope and commit to working together, but we won't schedule your design dates until all the necessary content and assets are ready. This keeps the process focused and efficient for both of us.
And don't worry, I'll help you understand exactly what you'll need and point you in the right direction if you need help gathering it.
How long does the process take?
Every project starts with a clear plan and timeline. Before we schedule your project, we'll gather everything we need, from content and imagery to key decisions and approvals. We'll also map out the project schedule together, so you know exactly what to expect, when we'll need your input, and when the work will be completed.
That way, once we begin, we can focus on the creative work without unnecessary delays or endless back-and-forth. The goal is to make the experience as smooth and efficient as possible, with minimal disruption to your busy schedule.
What if I need professional photography?
Great photography can make all the difference in how your brand comes to life. I can help you find the right photographer, provide creative direction, and collaborate with them to make sure the images work beautifully with your brand and website.
The goal is to create a cohesive look where every element feels like it belongs together.
Do you provide website copywriting?
I'll help you organize, refine, and shape your content so it communicates clearly and works with the design. Full copywriting from scratch is a separate service that we can discuss if needed.