Paula Deen

I worked for Paula Deen for ten years and my goal was to create branding that captures Paula’s unmistakable charm while setting her apart in a crowded marketplace. Her personality is larger than life—bold, feminine, and full of Southern warmth—and her brand needed to reflect that across every touchpoint.

I worked closely with Paula and the entire team to craft an brand that felt authentically Paula. From art direction in food photography that showcased her signature style to overseeing creative direction for licensed products, every detail was designed to be cohesive and true to her. We made sure her brand not only stood out but felt like an extension of her—warm, inviting, and unmistakably bold.

The result? A polished, recognizable brand that resonates with her audience, elevates her products, and celebrates the charm that’s made Paula a household name.

portfolio

“She is dedicated to getting things done right. Her ability to balance both the creative and business side of a project is a rare talent not found easily.”

kind words

“I had the pleasure of working with Michelle for 10 years with Paula Deen Enterprises. She was the driving force behind the brand presence for Paula Deen through website, social media and product development. Her influence continues today in all of our current creative. Cannot say enough good things about her contributions to our organization.”

theresa feuger | paula deen enterprises