Your website and branding should reflect the heart of your brand—bold, authentic, and built for success. Whether you need a streamlined starter site or a fully custom design, each package is crafted to get you online with clarity and confidence.
Starts from my refined frameworks, but includes a strategy conversation and more flexibility in structure and flow. We shape it around you, not just your content.
More details below. If you're looking for branding work - please scroll. And always feel free to reach out.
Starts from my refined frameworks, but includes a strategy conversation and more flexibility in structure and flow. We shape it around you, not just your content.
Built from an existing designer-crafted framework and customized to your content and brand. No deep strategy phase—this is for people who want a beautiful, professional site without the full deep-dive process.
A beautiful, professional website built on a designer-crafted framework I’ve refined over time, then customized to your brand, content, and goals. This option is intentionally streamlined: instead of a deep brand deep-dive, we use a focused onboarding process to move efficiently while still creating something thoughtful, polished, and uniquely yours. Perfect if you want designer guidance and a stunning result, without the scope of a full custom build.
Additional website pages
Blog setup + guidance
Photography curation + art direction
Copywriting support
Built on a refined design framework
Customized to your branding (existing
or new branding add-on available)
5–7 pages
Mobile-optimized design
Foundational SEO setup
1-hour training session
Launch support
Elevated website strategy + discovery
Custom layout refinement + elevated design direction
Fully branded Showit website build
Mobile-optimized experience
Foundational SEO setup
Launch support
Training resources so you feel confident moving forward
Photography support
Optional Add-ons:
copywriting support
additional pages
blog strategy + setup
ongoing support
packaging
A fully custom website built from the ground up around your business, your vision, and your long-term goals. This experience begins with a deep brand and business dive, then moves into a completely unique design—structure, layout, and visuals created just for you. This is for businesses that need something more complex, more strategic, and more distinctive, whether that includes a larger site, special functionality, or ecommerce.
Strategy
Deep-dive brand + business discovery
Website strategy + UX planning
Custom sitemap + content guidance
Design + Build
Fully custom Showit website
Up to 10 thoughtfully designed pages
Advanced features / integrations as needed
Mobile-optimized experience
Support + Launch
Foundational SEO setup
1-hour training session
Launch support + post-launch assistance window
optional enhancements
Membership / portals
Complex integrations
Photography + art direction
Training + Support
You’ll receive video training tutorials so you feel confident making updates to your site moving forward, plus a dedicated support window after launch in case you need help.
Photography + Visual Art Direction
High-impact visuals are essential to a powerful website. I’ll help you develop a clear art direction, collaborate with your photographer (or help you find one), and ensure the imagery we capture is deeply aligned with your brand, messaging, and site strategy.
includeD with your package
Branding is more than a logo, it’s the way your business feels, communicates, and connects. We’ll develop a thoughtful, cohesive brand identity that reflects who you are and creates a strong visual foundation for your website and marketing.
Perfect for:
Businesses who need branding before a new website, or who want to refresh their current identity so everything finally feels aligned.
Brand strategy + creative direction
Primary logo + supporting marks
Curated typography system
Custom color palette
Brand guidelines document
Photography direction support
Optional Brand Add-Ons
Packaging design
Print collateral
Social graphics
Marketing materials
Additional brand elements
packaging guidelines
"Working with Michelle is an absolute joy. She brings a thoughtful, creative eye to every detail and makes the process of building a brand identity feel both collaborative and inspiring."
