The Great Ape

A bold, modern identity for a fictional museum exhibit on apes—designed to spark curiosity, educate, and engage across generations. This 2-page concept shows how a strong brand system (logo, color, type, and messaging) can come to life through cohesive web design, merchandising, and signage.

An immersive brand concept for a public-facing, family-friendly experience—designed for places like museums, science centers, or modern cultural spaces looking for bold visual identity and cohesive storytelling across signage, merch, and digital.

Industry

Museum / Cultural institution and Educational Experience Design

Project scope

Primate / Exhibit Brand & Site

ATHENTIC Historic HONESTY Grace EDUCATION Fun EXOTIC  Joy

keywords

it's thyme