Liberty Bicycles
A bold, retro-inspired identity for an urban bike shop that celebrates freedom, culture, and community. With a striking use of color, strong typography, and a nod to classic design, this concept brings energy to every touchpoint—from signage to merch to a clean, modern homepage. More than a shop, Liberty represents the tight-knit spirit of bike culture—where riders are family and the ride is everything.
Bicycle Shop / Concept
Brand Strategy | Identity Branding | Custom Merch
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Project scope