Liberty Bicycles

A bold, retro-inspired identity for an urban bike shop that celebrates freedom, culture, and community. With a striking use of color, strong typography, and a nod to classic design, this concept brings energy to every touchpoint—from signage to merch to a clean, modern homepage. More than a shop, Liberty represents the tight-knit spirit of bike culture—where riders are family and the ride is everything.

Industry

Bicycle Shop / Concept

Project scope

Brand Strategy | Identity Branding | Custom Merch

BOLD Retro WARM Authentic CLEAN Fun MODERN  Colorful

keywords

portfolio

“Michelle went above and beyond what I could imagine in creating my brand! Her work is perceptive, professional and cutting edge.” 

kind words

“She thoroughly listened to all of my ideas to create a brand that clearly expresses the vision I have for my business. She also makes the process of branding exciting and fun and I always look forward to our meetings!”

Eliza hallstrom | sweetgrass sanctuary

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mad magenta creative co

Mad Magenta Creative Co specializes in brand strategy and web design. I am committed to building brands that resonate and get our clients the attention they deserve.

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