Flavor Fork

A vibrant, flavorful brand for a modern line of globally inspired spice blends—crafted to feel premium, exciting, and approachable all at once. Flavor Fork combines bold color, confident typography, and dynamic design details to reflect the richness of the flavors inside each bottle. From packaging to website, every element works together to build a cohesive identity that feels both elevated and energetic.

This concept showcases how a strong foundation—logo, color palette, type, and messaging—can extend across product design, print materials, and brand collateral. Created for an audience that values quality ingredients and adventurous meals, Flavor Fork is a perfect example of how thoughtful branding can amplify a product’s story and stand out on the shelf and beyond.

Industry

Museum / Cultural institution and Educational Experience Design

Project scope

Primate / Exhibit Brand & Site

INTEGRITY Zest AUTHENTIC Fun APPROACHABLE FLAVOR  Joy

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“As both a designer and project manager, she strikes the perfect balance of creativity and organization—guiding each step with clarity, intention, and genuine enthusiasm. ” 

kind words

"Working with Michelle is an absolute joy. She brings a thoughtful, creative eye to every detail and makes the process of building a brand identity feel both collaborative and inspiring."

sarah mastracco | flavor fork

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Mad Magenta Creative Co specializes in brand strategy and web design. I am committed to building brands that resonate and get our clients the attention they deserve.