Rope toys are biodegradable.
sustainable
LUXURY Comfort PREMIUM Quality
SUSTAINABLE Conscious
BEAUTIFUL Design
keywords
Good design isn’t just for humans
Brand Strategy | Identity Branding | Custom Packaging | Art Direction
Project scope
Luxury Pet Products
Industry
Jax and Bones came to me with a clear place in the market. They created a luxury dog beds that felt as sophisticated and stylish as the homes their customers curated. Their product was exceptional, but their branding and design weren’t doing it justice. Through art direction, branding, and design, I helped elevate their look and feel to match the premium experience they offer. Together, we crafted a bold and consistent identity that speaks directly to their audience—pet owners who want the best for their dogs and their décor. Every detail, from the logo to the packaging, now exudes the high-end elegance their brand stands for.