Jax & Bones

Project scope

Luxury Pet Products

Industry

Good design isn’t just for humans

Jax and Bones came to me with a clear place in the market. They created a luxury dog beds that felt as sophisticated and stylish as the homes their customers curated. Their product was exceptional, but their branding and design weren’t doing it justice. Through art direction, branding, and design, I helped elevate their look and feel to match the premium experience they offer. Together, we crafted a bold and consistent identity that speaks directly to their audience—pet owners who want the best for their dogs and their décor. Every detail, from the logo to the packaging, now exudes the high-end elegance their brand stands for.

The Work

“Michelle has an innate ability to capture the essence of a brand and translate it into visually stunning pieces.”

"I have worked on a team with Michelle over the past four years. Whether it’s the layout of an email campaign, the functionality of a website, or the appeal of a product’s packaging, she always delivers designs that are not only aesthetically pleasing but also highly effective. Her work speaks for itself, and I recommend her to anyone looking for a designer who can bring their ideas to life with creativity, precision, and flair."