We don’t connect to products. We connect to stories.To characters. To emotion. To meaning. That’s why certain films / shows stay with us. Not because of plot twists or special effects — but because they make us feel something. They build a world so specific, so complete, that it pulls us in completely. Take the […]
The Real Reason Most Brands Fail — And How a Simple Process Can Save You Years of Mistakes Most people think branding is about the final product — the slick logo, the polished website, the catchy tagline.The truth: Great branding isn’t just about what it looks like at the end.It’s directly related to the process […]
Typography Isn’t Decoration. It’s Communication. Typography isn’t about picking a pretty font. It’s not about what’s trending on Pinterest.It’s not about what “feels cool.” Type is voice.Type is attitude.Type is the loudest thing you’re saying — without opening your mouth. And when you get it right?It doesn’t just look good.It feels right. Typography is casting.Your […]
We live in a world where you’re hit with design every second of the day—scrolling through your feed, walking down a street in LA, grabbing something off a shelf at the grocery store. Branding is everywhere. Constant. Relentless. Most of it is forgettable. It blends together into one big visual blur. Same color palettes. Same […]
There’s this quiet space.Sketchbooks flipping open. Swatches laid out. Coffee in hand. Questions on sticky notes.And not just any questions—the real ones.The ones that pull truth to the surface. This is where the soul starts to show. The work before the work.The part no one sees—but everyone feels. We slow down.We zoom in.We listen.We sit […]
When I was a kid, I used to draw people on the red carpet. Not just doodles—gowns. Glamour. I’d flip through InStyle magazine and recreate the moment in pencil on smooth white paper. It was peaceful. It was mine. I was a quiet kid. Not shy, exactly—just observant. I liked to sit back, soak in […]
Show Up Fully. Your Brand Needs The Real You. Let’s be real: your brand isn’t just about pretty colors, a killer logo, or a clever tagline.
I see so many strong women driven to make a difference in the world. They deserve a brand that reflects their unique vision. They’re not just building a business; they’re breaking through status quo, creating better opportunities for their family, and making the world a better place. If this sounds like you (and myself included) […]
The recent uproar over the redesigned Jaguar logo has sparked conversations across the design and branding communities. Some love it, others hate it—but the truth is, the logo alone doesn’t make or break a brand. While logos are often the most visible part of a brand, they’re just one piece of a much larger puzzle. […]
Breaking Molds in Design: Collaboration, Authenticity, and Strategic Branding The design community is often celebrated for creativity, bold ideas, and trendsetting, but great design goes far beyond visual aesthetics. As designers, our real work is about collaboration—partnering with clients to understand their unique needs and solve problems with strategic branding solutions. It’s not just about […]
In the world of branding, there are rules—unwritten standards that most businesses follow to look professional and reliable. But what if following the crowd is actually what’s holding your brand back? Bold design choices, those that break away from the norm, can elevate your brand and help it stand out in a crowded marketplace. In […]
