The Mad Blog
A vibrant space where design, illustration, and business meet real-life insights, offering resourceful and refreshing perspectives for creative thinkers and doers.
A vibrant space where design, illustration, and business meet real-life insights, offering resourceful and refreshing perspectives for creative thinkers and doers.
We don’t connect to products. We connect to stories.To characters. To emotion. To meaning. That’s why certain films / shows stay with us. Not because of plot twists or special effects — but because they make us feel something. They build a world so specific, so complete, that it pulls us in completely. Take the […]
The Real Reason Most Brands Fail — And How a Simple Process Can Save You Years of Mistakes Most people think branding is about the final product — the slick logo, the polished website, the catchy tagline.The truth: Great branding isn’t just about what it looks like at the end.It’s directly related to the process […]
Typography Isn’t Decoration. It’s Communication. Typography isn’t about picking a pretty font. It’s not about what’s trending on Pinterest.It’s not about what “feels cool.” Type is voice.Type is attitude.Type is the loudest thing you’re saying — without opening your mouth. And when you get it right?It doesn’t just look good.It feels right. Typography is casting.Your […]
Luba Lukova is a powerful and influential artist whose work primarily tackles social justice issues through bold, thought-provoking visual metaphors. Originally from Bulgaria, Lukova moved to the United States in 1991, where she quickly became known for her striking and poignant illustrations that reflect her deep empathy for global struggles. Her work often serves as […]
In both business and personal relationships, the key to success often comes down to how we communicate. While it’s easy to approach situations with preconceived ideas or agendas, one of the most powerful shifts we can make is to approach relationships with curiosity. This isn’t just a tool for deeper understanding; it’s a way to […]
In a crowded marketplace, a great product or service alone isn’t enough. What truly sets successful brands apart is their ability to tell a compelling story. Storytelling allows your business to connect authentically with your audience, communicate your values, and build trust in a way that facts and features simply can’t. Donald Miller’s book Building […]